Aisha ******

Aisha Rashid AI / Product/ UX / UI Designer

Paisley, Scotland | +44 7944877332 | aishaqureshi0312@gmail.com
Portfolio:  https://aisharashidqureshi.com/ | LinkedIn

Professional Summary

AI-driven UX / Product Designer with 6+ years of experience creating intuitive, human-centered digital products across SaaS, fintech, proptech, and insurance. Skilled in blending AI/ML with UX to craft intelligent, scalable solutions. Adept at research, design systems, and cross-functional collaboration, delivering products that improve workflows and enhance user trust in regulated and high-impact environments.

Professional Experience        

Management Data Inc. | Product Designer                                               Jul 2022 – Present
·       Designed and optimised insurance and claims management platforms, enhancing automation and reducing manual effort by 50%.

·       Conducted usability testing and heuristic evaluations on AI-driven features (document classification, automated extraction).

·       Built personas, journeys, and flows to support transparency and trust in AI workflows.

·       Facilitated cross-functional design reviews with product, engineering, and data teams to align on feasibility and goals.

·       Mentored junior designers on AI usability principles and scalable product design.

 

RevvLab | UI/UX Designer – Part-Time                                                 Jun 2022 – Mar 2023
·       Designed SaaS and mobile interfaces for early-stage startups with a focus on scalability.

·       Created interactive prototypes in Figma, validating design concepts with stakeholders.

·       Conducted A/B testing and user research to refine features and improve usability.

 

DAO PropTech | Product Designer                                                         Oct 2021 – Jun 2022
·       Designed end-to-end property management and investment dashboards.

·       Delivered a full property management module (listings, tracking, maintenance, reporting).

·       Developed a design system that standardised UI components and improved dev handoff.

 

Unicorn Technologies | Creative Strategist                                        Apr 2021 – Sep 2021
·       Led branding and product design initiatives across web and marketing.

·       Created logos, brand assets, and user-centric websites optimised for engagement.

·       Conducted user research and competitor analysis to inform design direction.

 

Development Forces | UI/UX Designer                                                  Jan 2019 – Dec 2020
·       Created user flows, wireframes, prototypes, and high-fidelity mockups.

·       Delivered UI design systems ensuring scalability across projects.

·       Applied data-driven iterations to improve usability and user satisfaction.

 

Education

University of Aberdeen, MS in Artificial Intelligence                   Jan 2023 – Apr 2024
·       Major: Machine Learning | Minor: Data Analytics

·       Projects: Dental Image Segmentation using Automated Image Segmentation with UMAMBA.

 

Tools & Technologies

Figma, Miro, Visily, Moqups, Hotjar, Notion, Framer AI, HTML, CSS, Python

 

Languages

·       English (Professional / Fluent)

 

Certifications

·       Google UX Design Professional Certificate